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Say hi to July! We know, we’re freaking out too. Another half year has come and gone like the blink of an eye, but with that comes a fresh set of trends to look forward to! Lucky for you, our style scouting team have always got their eyes on what’s going to be the next big thing, so we’re bringing you four major trends to carry you through the second half of 2017! 

BARDOT First up it’s the beloved bardot. If the past few seasons have proved anything it’s that our obsession with shoulders just won’t quit. Maybe it’s the fact that it’s so flattering? Maybe it’s the introduction of those life saving stick on bras? Nobody knows for sure, but we predict that come summer, winter’s cold shoulder will make way for the this elegant off shoulder update to completely take over. Make like the style icon herself, and dare to bare before this trend blows up with these looks below! 

1) Off The Shoulder Scallop Lace Top (LEVT68)

2) Off The Shoulder Frill Bodycon (SSD64)
3) Floral Printed Off The Shoulder Frill Playsuit (SSJP14)


MESHING AROUND
Nothing takes an outfit (and your mood) from day to night quite like adding the sexy feel of sheer mesh to your look. This cheeky fabrication has made it’s way into our wardrobes in all forms this year, from fine embroidered varieties to thicker forms that feel luxe as can be.  lucky for us it’ll be sticking around when the weather gets warm! Oh, and strategically placed panels are optional. After all, who doesn’t love a bralette baring moment?



1) Scallop Lace Flounce Frill Dress (SSD22) 
2) High Neck Open Sleeve Mesh Crop (LEVT73)
3) Tassel Knit (SSKN17)


NEUTRAL TERRITORY This trend is all about embracing neutral tones like muted mauve and barely there blush. The results? Ultimate Kim and Kendall vibes! We love playing into the high maintenance feel of this style, by pairing with accessories like diamante chokers, oversized hoop earrings and luxe fabrics like satin to finish the look. Kiss the millennial pink goodbye, and try going nude while the time is right with these looks below.



1) Collared Longline Jacket With Splits (SSJ10)
2) Pleated Frill Dress Front Tie Dress (SSD36)
3) High Waisted Stretch Pants (SSP9)



FRILL SEEKERS Whether it’s tiny lettuce hem, to dramatic oversized sleeves, this versatile trend has made it’s way into almost every piece that we’ve seen this season! As frills and ruffles have solidified themselves as a detail worth investing in, we’re starting to see these deets making a progression from statement piece to finishing touches in forms such as subtle trims and gentle butterfly sleeves that are oh so feminine.Become a frill seeker with the looks below.



1) Maxi Skirt Overlay Playsuit (SSJP43)
2) Confetti Textured Cold Shoulder Playsuit (SSJP9)
3) Soft Frill Halter Cropped Jumpsuit (SSJP15) 

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