About Us

Hey Girl,

Welcome to Style State, we’re so pleased to meet you!
Lets get to know each other.
Style State is our very own haven,
a place we created and filled with all things good for the soul,
like fashion and friendship goals,
and we want to share it with you. 

We know you’re busy hustling and being the ultimate boss babe of your own life,
so while you work hard,
we’ll make sure you look good doing it.

You know that familiar feeling?
When you haven't been keeping up with the latest trends
and suddenly the panic sets in.
Should you be opting for your badass mini or pretty pink midi?
or maybe those cropped flares you brought on impulse
or your favourite high waisted skinnies that really need replacing..

That’s when you can turn to us,
because girl we’re here for you.
Clothing crisis, averted.

so who are we to help?

Our days are spent frantically scouring through endless fashion feeds,
pages upon pages of trend forecasting,
sketching and fantasizing about the perfect outfit.
We obsess about details and fabrics until all we can see are stars and sequins
... did we mention our serious love affair with prints?
We make it our business to live and breathe fashion,
runways never go unwatched,
and what our latest girl crushes are wearing never goes unnoticed.
We do all this, so you don't have to.

Our mission is to bring you product informed by
the fashion gods, the global influencers, our customers and our bffs.
We know trends can be intimidating
but they don't have to be.
Our #goals are to create product 
that give you the confidence to be a trendsetter and a go-getter,
no matter who you are and what your style state is.
Our pieces are exclusive, limited, and created
by our own in house design talent,
oh and our muse? You of course.

now and then

Our story started as a humble market stall family business in 1989,
we have worked across many fields including retail,
menswear, print manufacturing and eventually
evolving into a women’s fashion wholesaler and online retail.
This is where we belong.
Our experience and our passion has led us to the pinnacle of
what we love doing and what we hope you’ll love wearing.

28 years later,
We’ve emerged freshly pampered from a makeover and
we’re ready to take on the world,
one glorious outfit at a time.
We’re for the girls of the today,
the tech-savvy day dreamers and
the empowering self believers.
We’ll report to you via our blog and essential socials.
making Style State your go-to style hub.

We’ve got hundreds of stockists worldwide
and fresh new threads dropping every week,
proving that hard work and amazing customer service
never goes out of style.

With love,
the Style State team